Written down, not left vague.
Most of what goes wrong in this kind of relationship goes wrong because nobody wrote down how it was supposed to run. Here's ours, including the parts that are inconvenient for us.
Why our number is lower.
A price well under market deserves an explanation. If we can't explain it, you should assume we're cutting the work. Here's the actual math.
You're not funding an office
An agency's rate card is mostly salary, rent and utilization targets. A $10,000 retainer at a mid-size shop buys roughly forty to sixty hours split across a coordinator, a designer and an account manager, and a chunk of that goes to internal status meetings you pay for and never see.
We own the whole production stack
Drone, 360 capture, 3D modeling and rendering, color and edit. All in house, our own equipment, none of it subcontracted and marked up. When an agency quotes $2,500 for a tour, a meaningful slice is a vendor's invoice with a margin stacked on top.
We run our own software
The coordination an agency staffs with project managers and bills you for, we automate with Olie. That's the single biggest line-item difference between our quote and theirs.
Infrastructure at cost
Hosting, DNS, media delivery and domains run on Cloudflare and pass through at cost with your approval. Not resold, not marked up, no hidden margin line.
And what you give up
You don't get a twenty-person agency. You get one point of contact and a small team, and work sequenced by priority rather than run in parallel across nine people. If what you want is a big logo on the invoice, we're the wrong call.
Retainer, not a big build.
For a business that sells continuously, a one-time project is the wrong shape. It peaks the day it launches and decays from there.
| A one-time build | A partnership | |
|---|---|---|
| Peaks | Launch day | Every month it runs |
| Your cash | One hit in one quarter | Spread and predictable |
| When things change | Change order | Absorbed |
| Who maintains it | You hire, or nobody | Us, as the job |
| Who carries risk | You, paid up front | Us, and you can leave |
Somebody has to maintain it, and that's the part nobody budgets for. The usual outcome of a handed-over build is a stale site and a redesign quote eighteen months later.
What a retainer with us actually means.
Forty-eight hour scheduling
Any request for content, media or web work is acknowledged and scheduled within forty-eight hours. Not delivered in forty-eight hours; scheduled. You'll know what it needs from you and when it lands. In practice it's usually the same day, but forty-eight is what we'll hold to in a busy week.
Unlimited revisions
Every piece is revised until you're happy with it, at no extra cost and with no revision count. We don't bill change requests and we don't treat your feedback as scope creep.
A real approval path
One named approver. Standing approval for everyday work so it never stalls, explicit approval for anything that makes a promise: prices, offers, availability, legal language. If something publishes wrong, it comes down the same day. No debate, no change order.
Access under your ownership
Wherever a platform allows it we work under our own named login on your account, so you can see what we can do and remove us in one click. Where an account needs setup first we'll say so, and once proper access exists we'll ask you to rotate anything shared.
You own the work. We own our tools.
Settled at the start rather than at the end, when it's a negotiation instead of a clause.
- Brand system and every file behind it
- All domains, in your name and your account
- Websites, pages and content
- Photography and video, including raw footage
- 3D models, renders and tours
- Articles, copy and the media library
- Your accounts, your data, every report
- Olie, our operations platform
- Production pipelines and internal tooling
- Proprietary methods and algorithms
- Anything we built before the engagement
If it ends
Every login and credential turned over in writing. Registrar and DNS control transferred. All files, footage and models delivered in open formats. Our access removed. No exit fee and nothing held back. We'd rather earn the next month than hold anything hostage — a partner who can't be left is a partner you can't trust.